BSP and BMAP meet to deepen collaboration and partnership • Bank Marketing Association of the Philippines

[From left] BMAP Director for Programs Judith Songlingco (Philippine Business Bank), BSP Managing Director and Chief of Staff Pia Roman Tayag, BMAP Director for Memberships Janette Abad Santos (Robinsons Bank), BMAP Vice President Eric Montelibano (Citystate Savings Bank), BSP Deputy Governor Chuchi Fonacier, BSP Governor Dr. Eli Remolona Jr., BMAP President Mai Gacilo Sangalang (Standard Chartered Bank), BMAP Treasurer Emmanuel Mari Valdes (RCBC), BMAP Director for Publicity and Digital Marketing Tanya Ansaldo Deakin (Security Bank) and BMAP Election Chair Ma. Luz Javier (Avanza).

The Bank Marketing Association of the Philippines (BMAP) directors and officers recently met with Bangko Sentral ng Pilipinas Governor Eli M. Remolona, Jr., Deputy Governor Chuchi Fonacier, Managing Director and Chief of Staff Pia Roman Tayag and Director Jay Edward Amatong.

During the meeting, BMAP President Mai Gacilo Sangalang and other directors talked about the long-standing BSP-BMAP partnership in the areas of consumer education and protection, financial literacy and inclusion, cybersecurity and fraud campaigns among others. Some of the collaborative initiatives include the development and amendment of Banking Code for Consumer Protection, Banking On Your Future, Project BSP Reaches Out (Project BRO), Annual BSP FinEd Expo, Cyberhygiene and Check-Protect-Report (CPR) communication campaigns.

These initiatives help in promoting savings consciousness, better money management, teach the value of saving, make banks accessible and more affordable to more Filipinos. The most recent information drives protect financial consumers against online scams and other fraudulent activities. These also remind the public to be vigilant about their banking transactions, to be careful when sharing information, to safeguard personal data and report suspicious transactions to their banks.

BMAP also recently launched the 5^th Bank Marketing Awards (BMA), in partnership with the BSP and Financial Sector Forum. The biennial awards program aims to promote bank marketing excellence and recognize outstanding bank marketing practices in keeping financial institutions responsive to the needs of the industry and the banking public. The BMA is open to members and non-member banks of BMAP and will be accepting nominations until October 12. Awarding will happen during the BSP Financial Education Stakeholders Expo in November.

BMAP is an association of banking institutions which seeks to promote the best practices, networking, education and industry collaboration in the field of bank marketing and communication. It gives voice to the banking consumer and provides platform for education and greater financial inclusion to the unbanked. Established in 1974, BMAP is set to celebrate its 50^th anniversary next year.