by Angeline Angeles · Published on BusinessMirror February 25, 2026
THE Bank Marketing Association of the Philippines (BMAP) begins 2026 with renewed leadership and a clear focus: in a year defined by economic shifts and increased scrutiny across financial services, disciplined and well-informed marketing will matter more than ever.
At the General Membership Meeting on Friday, February 27, at Electric Garden in Bonifacio Global City, the BMAP will formally introduce the newly elected 2026 officers and Board of Directors. This transition reflects the association’s continued commitment to elevating the standards, capabilities, and strategic influence of bank marketing professionals nationwide.
As the financial sector navigates tighter regulatory environments, evolving consumer expectations, and intensified competition, BMAP remains one of the few industry associations dedicated to strengthening marketing within banking. For members, this means relevant dialogue, practical insight, and access to a professional network that understands both commercial growth and regulatory responsibility.
This year’s General Membership Meeting is anchored on an Economic Briefing titled “2026 Trends and Insights,” underscoring a fundamental reality: bank marketing does not operate in isolation from macroeconomic forces. Interest rates, inflation, consumer confidence, and global volatility shape financial behavior long before any campaign reaches the market.
We are privileged to hear from respected economists who will ground the discussion in data and perspective. Ms. Roselle R. Manalo, director for the Financial Markets Research Group at the Bangko Sentral ng Pilipinas, will share insights on the monetary and financial landscape. Mr. Azril Rosli, senior economist at Maybank Investment Banking Group, will provide a global and regional view, while Mr. Marco Miguel M. Javier, lead economist at the Bank of the Philippine Islands, will outline the Philippine economic outlook.
For BMAP members, the value goes beyond information. Understanding the economic landscape enables better decisions on positioning, investment timing, and customer engagement.
Beyond the briefing, the gathering offers an opportunity to reconnect with peers across institutions. In an industry where compliance, innovation, and performance must move together, shared learning becomes a competitive advantage.
As the 2026 officers assume leadership, BMAP remains committed to advancing bank marketing as a business driver aligned with outcomes and economic realities.
With renewed leadership and a year grounded in insight, the association enters 2026 focused on strengthening both capability and impact across the Philippine banking sector.
For more information, visit bmap.org.ph orfacebook.com/BankMarketingAssociationPH.
Angeline Angeles is marketing director of GoTyme Bank Corp. and director for Publicity and Digital Marketing of the Bank Marketing Association of the Philippines. She may be reached at angeline.angeles@gotyme.com.ph. The views expressed are solely those of the author and do not necessarily reflect those of BusinessMirror, GoTyme Bank, or BMAP.