by Eric Montelibano · Published on BusinessMirror January 28, 2026
THE year 2025 marked the 51st anniversary of the Bank Marketing Association of the Philippines (BMAP), and for me, it was a milestone as president. Working with the best marketing, branding, and communications leaders in the banking industry was a truly rewarding experience.
To the 2025 Board of Directors, Peewee, Judith, Janette, Em, Winston, Mai, Aileen, Hazel, Mike, Jen, Deng, and Yayu – thank you very much!
A glimpse of the past year
ALLOW me to share some key highlights of BMAP in 2025:
We started the year with Bangko Sentral ng Pilipinas (BSP) Governor Eli M. Remolona Jr. administering the oath of office for the 2025 Board of Directors at the BSP Governor’s Office. We held consultative meetings with the Corporate Affairs Office and Communication Office of the BSP. We also had an economic briefing for BMAP members.
BMAP was invited to a consultative meeting on the Exposure Draft of the Philippine Deposit Insurance Corp. (PDIC) “Regulatory Issuance on Advertisements and Proper Use of the PDIC Seal, Insurance Statement, and Signages.” The meeting was organized by the PDIC with the Ad Standards Council.
Also in March, we launched BMAP’s “Banking on the Future” weekly column published in the BusinessMirror.
April had the interview of Asian Institute of Management Executive Director Jeremy Pinto regarding BMAP’s Bank Marketing Academy Project tie-up with AIM in BusinessMirror’s Freshly Brewed online program.
In June, we met with Museo BSP to discuss our coffee table book project. In July, the BMAP Board visited BSP Deputy Governor Chuchi Fonacier on her last day prior to retirement. We had more than an hour sharing stories with DG Chuchi and her BSP journey, and encounters with BMAP.
In August, the BMAP held a learning session, “How Converging Technologies are Transforming the Banking Experience?” at the BPI Townhall, 22nd Floor, Ayala Triangle Gardens Tower 2, Makati. September had a courtesy visit to BSP Deputy Governor Lyn Javier. October had another learning session, “Harnessing AI and MarTech for Growth,” an Exclusive C-Suite Round Table for Banking Leaders in the Philippines at the Ascendion in Makati. BMAP was also invited as a signatory to the Integrity Chain.
We capped 2025 with the biennial Bank Marketing Awards, with BSP Deputy Governor for Regional Operations and Advocacy Sector Bernadette Romulo-Puyat as the keynote speaker and guest of honor. It was held at the Narra Function Room of the BSP.
Looking forward to an exciting 2026
WE recently held the election of the 2026 BMAP Board of Directors. The coming year promises to be another exciting year. Please watch out for the official announcement soon.
Again, thank you, 2025, for all the blessings and memorable experiences.
Eric Montelibano is a Consultant of Integrated Marketing and Communications at CSBank (Citystate Savings Bank) and the Treasurer of the Bank Marketing Association of the Philippines (BMAP). He can be reached via erichmontelibano@gmail.com. The writer’s views and his written piece do not necessarily reflect those of the BusinessMirror and the BMAP.