By Eric Montelibano · Published on BusinessMirror August 7, 2025
AS part of its mandate to upskill the bank marketing profession through training, education and information dissemination, the Bank Marketing Association of the Philippines (BMAP) will be holding its first learning session on August 7, 2025. Titled “How Converging Technologies are Transforming the Banking Experience,” it would feature subject-matter experts.
DITO CME Holdings Corp. President and COO and Udenna Corp. Chief Innovation Officer Donald Patrick L. Lim would talk about “AI, Blockchain and Cybersecurity 101 for Bank Marketing.” Eddie Lee, managing partner of Amplifai Services Inc., would discuss “AI Transformation for BFSI.”
Vic Barrios, the country manager of Digital Edge DC Philippines Inc., would deal with the topic “AI Ready Data Centers: Reliable Pillars Supporting the Banking Industry.” Maricris A Salud, the deputy director of the Bangko Sentral nd Pilipinas’s Cybersecurity and Oversight Group, would give insights on “Boosting Financial System’s Cyber Resilience.”
Jose G. Villaret Jr., the vice president of the Philippine Deposit Insurance Corp. Corporate Affairs Group, would share “New Regulatory Issuance on Advertising.”
The learning session will provide additional knowledge on developments in Artificial Intelligence (AI), Blockchain, cybersecurity, AI Transformation for banking, financial services, and insurance (BFSI) and AI Ready Data Centers. The session will be held from 1:00 p.m. to 5:00 p.m. at the BPI Townhall, Ayala Triangle Gardens Tower 2, Paseo de Roxas Avenue in Makati. Sponsored by the Bank of the Philippine Islands and Digital Edge DC Philippines, the session is free of charge for BMAP members.
BMAP x AIM Bank Marketing Academy
BMAP and the Asian Institute of Management (AIM) have partnered to offer comprehensive professional programs designed to elevate bank professionals, and equip them with the knowledge, tools, and certification to thrive in the dynamic financial marketing landscape. The first program will be a hybrid format for 5 half days starting September 27, October 4, 11, 18 (online), and a face-to-face session on October 25, 2025. This is the first and only dedicated bank marketing professional course that is part of a specialized marketing professional certification. For more details, visit aim.edu or e-mail SEELL@aim.edu and bmapsecretariat@gmail.com.
6th Bank Marketing Awards
THE BMAP will be announcing the 6th Bank Marketing Awards for this year. The BMA is a biennial awards program that aims to recognize and celebrate outstanding achievements in the banking industry. The awards showcase banks’ innovative marketing strategies and their dedication to providing exceptional customer service.
The 5th BMA held in 2023, held its awarding ceremonies during the “BSP Financial Education Stakeholders’ Congress” at the SMX Convention Center. Among the winners of the Fifth BMA were:
- Best Product Program: GoTyme Bank’s debit card program
- Best Brand Program: RCBC Diskartech
- Best Electronic Channel: RCBC ATM GO!
- Best Program in Digital Marketing: RCBC Pulz/Digital
- Best Financial Inclusion Program: GoTyme Bank’s Phygital Model
- Best Customer-Centric Product or Service (in partnership with the BSP and Financial Sector Forum): GoTyme Bank, A Human Digital Bank
- Best Sustainability Drive: BPI Sustainability Awareness Month
This year’s BMA promises to be an exciting one, with a distinguished panel of judges.
For more information, visit bmap.org.ph or facebook.com/BankMarketingAssociationPH.
Eric Montelibano is a consultant of Integrated Marketing and Communications at CSBank (Citystate Savings Bank) and the president of the Bank Marketing Association of the Philippines. He can be reached via erichmontelibano@gmail.com. The writer’s views and his written piece do not necessarily reflect those of the BMAP, the BusinessMirror and CSBank.