by Judith C. Songlingco / Published on BusinessMirror August 21, 2025
Superstitious belief (pamahiin) in banking: Is there such a thing? In this day of digitalization, do we “feeliennials”—I am a Gen Xer who feels like a millennial—still practice pamahiin?
Superstitions have long been an integral aspect of human culture, shaping behaviors and customs. Rooted in fear and mystery, these beliefs often reflect the desire to influence fate or avoid misfortune. Examining common superstitions can offer insights into cultural histories and shared human experiences.
With the arrival of August, it becomes pertinent to remain vigilant regarding any potentially ominous presences, as this period marks the observance of “Ghost Month.”
The “Ghost Month” is rooted in Taoism and Buddhism and occurs in the seventh month of the lunar calendar. This year, it runs from August 23 to September 21, with the “Ghost Festival” on September 6, marking the fifteenth day. Astrologer and Feng Shui Consultant Jean Yu Chua explains that this month is dedicated to honoring deceased loved ones, believed to become wandering spirits during this time. To avoid misfortune from these spirits, it’s important to show them respect.
In the Philippines, the “Ghost Month” is fervently observed, especially by businesses of all sizes, including financial institutions, which are often owned by Filipino-Chinese individuals. Traditionally, August is a month during which people tend to steer clear of:
- Making significant purchases, such as cars or houses
- Starting new businesses
- Hosting weddings or large celebrations
- Traveling long distances from home
Many businesses even choose to delay signing major contracts or launching new products during this period.
One of the most notable restrictions during this period is the prohibition of engaging in any financial transactions, including investing in stocks or initiating new business ventures.
However, one may question whether this truly represents an unfavorable period for investors and businesses.
Historically, stock markets, including the Philippine market, have shown a downward trend with expected further declines. Many cultures, such as the Chinese, believe investing during this season is unwise and unlikely to bring luck or prosperity.
Kontrahin ang kamalasan (Defy fate)
A period of reduced business activity does not necessarily equate to a halt in progress. It is imperative to utilize this time for growth by implementing the following strategies:
- Reevaluate business strategies. Conduct a thorough assessment to identify effective and ineffective aspects of your operations. This mid-year review is essential for optimizing business practices.
- Plan for the future. Develop strategic plans for the forthcoming peak season. Utilize this time to allocate necessary resources and specifically prepare holiday marketing initiatives.
- Strengthen employee engagement. Shift the focus from immediate deadlines to fostering connections within your team. Valuable insights are often derived from diverse perspectives, which can enhance overall performance.
- Craft your luck. Respecting the Management’s or business partners’ beliefs and practices is key to fostering good relationships, but don’t let that hinder your growth during this so-called “sluggish” period. Focus on acquiring new skills and exploring innovative tools to facilitate your growth as an entrepreneur.
For more information, visit www.bmap.org.ph or https://facebook.com/BankMarketingAssociationPH.
Judith C. Songlingco is the Head of Corporate Affairs and Brand Marketing at Philippine Business Bank (PBB) and the Secretary of the Bank Marketing Association of the Philippines (BMAP). She can be reached via judith.songlingco@yahoo.com. The writer’s views and her written piece do not necessarily reflect those of the BusinessMirror, the PBB and the BMAP.